HFTP Connect – Hospitality Blog

How Much are Guests Willing to Disclose Personal Information within Hotel Apps?

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PIApps_0715How much are guests willing to disclose personal information for the convenience of guest services directed from a hotel app? The answer: not much. An April 2014 study of hotel guests revealed that only 34 percent would disclose personal information, in general, on a hotel app; but drilling down through the responses, the positives increased based on whether a specific detail would impact a hotel stay. The factors that influenced a guest’s willingness to reveal information include: benefit of disclosure, positive emotion and trust in app.

Some details from the study showed:

  • Personal information respondents were willing/likely to disclose: room preference; room amenity preference (i.e. pillow type); gender; smoking preference; and dining preference
  • Personal information respondents were not willing/likely to disclose: credit card information; income; driver’s license/passport number; and geographic location
  • Number of mobile devices respondents travel with: one device – 35%; two devices – 32%; three devices – 23%
  • Get a full illustration of the study results via the INFOGRAPHIC prepared by the authors DeFranco and Morosan, prepared for HFTP: Link to Infographic Read More »

    HFTP’s Trip to CHTA Talks

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    “To provide members with superior networking opportunities, industry-leading events, comprehensive certification programs, unique educational opportunities, and other essential resources for professional growth.”

    Yes, I’m citing the mission of HFTP. But no, it has never been nor will ever be ONLY a mission. It is something that HFTP has constantly been living up to and now, we are ready to go further. As HITEC is heading to Asia in 2017, jumped at the opportunity to visit China when an invitation from China Hospitality Technology Alliance (CHTA) arrived at the office.

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    Common Sense

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    The Wikipedia definition for common sense is: a basic ability to perceive, understand, and judge things, shared by (common to) nearly all people. It is the one that tells you that when you decide to go jogging in a giant park of an unknown city, you should take with you a cellphone, credit card and maybe a pocket map readily available at the front desk of your hotel. I always believed I had a decent amount of it yet, on Monday morning, I found myself lost in the middle of Zilker Park with nothing but a room key and a fair amount of embarrassment. Read More »

    Ubiquitous Technology and Hospitality

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    wifiHow many networked devices can you see, right now? Take a look around and look for anything with a network cable or a wireless connection. Most of us will probably get to half a dozen before we even start thinking about it. Technology has become such a persistent part of our lives and our society that we are very rarely more than a few feet away from the nearest portal to the world. An IDC Research study showed that 79% of people keep their phone on them 22 hours per day, 42% of American adults own a tablet, 61% own a laptop, and a whopping 91% own a cell phone. Half of those are smartphones. (Source: Pew Research) Read More »

    A Recap of the First Annual Entrepreneur 20X

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    0615H15E2XBlogHFTP has been extra busy working on a myriad of new projects and events and I am proud to say that one of our most recent ones — Entrepreneur 20X — was a huge success! After months of coordination, endless e-mails, phone calls and meetings, Entrepreneur 20X officially held its inaugural event on Monday, June 15, as part of HITEC 2015. Read More »

    How to sell to investors: Don’t sell to investors

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    0615H15BlogJB2You have a great idea, you have a team that can build it, and you have the passion necessary to see it through to completion. The next step is to get some funding and start banging away at it, right? Sure, if you want to lose control of your idea and your company.I got the chance to sit in on a fantastic panel of business experts on Wednesday and hear Lyle Worthington pick the brains of Dave Berkus, Prakash Shukla, Edward St. Onge and Ron Tarro. The discussion was well moderated and led to some great answers and insights that had more than a few of us in the audience scratching out notes. The most important takeaway was confirmed and repeated in their own way by everyone on the stage: Do everything you can to avoid investment money. Read More »

    Quick discussions. In-depth analysis. Whatever you’re looking for, you can find it here at HITEC.

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    0615H15BlogELWhile the Tech Talks I’ve attended the last few days here have allowed quick discussions on new hospitality topics, it’s the Super Sessions that have powered me up as the week has drawn on. These gatherings have given us a chance to dig deep on various revenue and marketing strategy topics for hospitality.Tuesday’s afternoon Super Session entitled “Move Beyond BAR & Open Your Eyes to New Revenue” was a true eye-opener for sure! The panel of speakers was comprised of Marco Benvenuti, Lou Keefe and Bill Linehan and was moderated by Jason Freed. The session allowed each expert to share his unique perspective on how hoteliers need to position themselves across all channels while encouraging the idea of varying marketing strategy with room rates, which should also be unique to each avenue. Read More »

    Session Recap: Can you Reach Baby Boomers the Same Way you Reach the Millennial Generation?

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    Amitava Chatterjee and Justin Tallion, Ph.D at HITEC 2015

    On Wednesday, Amitava Chatterjee, Director of Digital/Travel, Hospitality and Leisure at Deloitte Consulting and Justin Tallion, Ph.D., Professor at University of Guelph spoke for one of HITEC’s educational sessions. This covered the difficulty companies face when creating marketing strategies due to the large technology gap between Baby Boomers and Millennials. Read More »


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    EWP_3035-615pxWhat I love about this event the most, so far, is that it shakes me up in every sense. And I am not talking about Austin’s last standing mechanical bull on 6th Street, although that shook me up pretty well last night as well. I am referring to being inspired to look at my profession, career and ideals from a new angle, in order to find the missed opportunities. Read More »

    Tech Talks for the Win

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    EWP_2291p615pxWOW! We’re two days into HITEC and what a few full days it’s been. Breakout sessions. Tech talks. Keynote speakers. Oh my! My excitement continues to overwhelm me — in a good way.While the Tech Talks have seemed a little hidden in the back of the expo center of vendors, they have quickly become my favorite part of the conference. If you have not had the chance to attend one yet, picture 10 to 15 people — a mix of executives, mid-level professionals and students – all gathered to discuss and/or debate a new technology or changing behavior within our hospitality world. It’s kind of a typical brown bag lunch-and-learn session, on steroids and HITEC style. Read More »

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